E-Commerce and Direct Marketing Manager

Job title: E-Commerce and Direct Marketing Manager
Location: Harlow
Industry: Financial Services
Salary: £45,000
Reference: 1219
Contact name: Jodie Murray

Job description

Boxtree Recruitment have been engaged to source a E- commerce and Direct Marketing Manager for a very exciting, growing and successful business in Harlow.  Our client has an excellent reputation in their industry, and they enjoy an excellent operational set-up

Responsibilities:

  • Responsible for the WEB Sales channel defining Budgeted Revenue and Margin and achievement of the two on a monthly and annual basis.
  • An effective campaign and data analyst with strategic vision capabilities with the ability to turn these strategies into actionable plans for both marketing and sales departments
  • Excellent planning, organisation and project management skills
  • Good commercial and financial acumen with sound budgetary control
  • A creative eye and technical understanding of data mining, sales opportunities and campaign concepts
  • First class attention to detail combined with the ability to work well under pressure
  • A strong negotiator with good team-working skills
  • Define and establish an understanding of the company’s current and future marketing requirements
  • Play an active role in developing the company’s marketing strategy and assist in the formulation of an annual business plan / budget.
  • Develop customer acquisition, retention and reactivation strategies to achieve sales targets
  • Co-ordinate and manage all DM activities profitably from conception through to completion including web, email, direct mail and database manipulation
  • Negotiate contracts and own the relationship with external parties including web design, web hosting and e-commerce agencies to achieve a competitive and commercial focus

 

Required:

  • Proven leadership of large eCommerce Projects
  • Experience with B2B ecommerce and ideally B2C
  • Extensive knowledge of e-commerce technology and sophisticated analytics
  • Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability
  • Extensive knowledge and expertise on current eCommerce industry best practices. Consult on cross-functional projects to ensure eCommerce principles are incorporated
  • Outstanding analytical skills, strong experience interpreting test results and drawing conclusions
  • Demonstrable experience of budgetary ownership

 

Company Benefits:

  • 25 days holiday, bonus free parking, pension

 

Please note that we expect a high response to this position if you have not had a response within the next 3 days please assume that on this occasion you have been unsuccessful.

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